The exact worksheet I use to phase-map any podcast's first 5 to 10 episodes and find where the show is misaligned with the offer. Yours free as an AI Exposed Summit attendee.
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Most podcasters record new episodes week after week hoping for new clients. The smartest move is to actually go back to the very first episode you ever published.
Inside the worksheet
Three pages. Pen and paper friendly. Built to surface the one leak that's costing you warm leads and clients from your old episodes.
The 5-phase Listener Journey framework laid out cleanly. Identify what job each of your episodes is doing for the listener.
Plot your first 5 to 10 episodes onto the framework. See which phase you're stuck in, where the gap is, and which CTAs are aimed at the wrong audience.
Four short questions that translate your scorecard into a clear read on what's actually broken and the single highest-leverage thing to address next.
Why this matters
Mama Knows Business is my first podcast. It's a top 2.5% globally ranked show. And I haven't put out a new episode in over a year.
In the past 3 months, 210 people have listened to it anyway. Some are warm leads. Some could become clients. None of them care that the show isn't active. The episodes are doing the work even when I'm not.
Captivate dashboard. 90 days. No new episodes published since October 2024.
+180% in 90 days on a show that's been silent.
Episode 37, published Oct 2024, still earning downloads.
That's exactly what I want for your show too. The back catalog is the most leveraged work most podcasters skip entirely.
Your old episodes aren't dead. They're warm leads while you sleep.
Who I am
Mom of 5, podcast strategist, and the founder of Moms Who Podcast, a 460+ member community of mom entrepreneurs who treat their podcast as a sales mechanism, not an audience mechanism.
I've built two top 2% globally ranked podcasts and launched dozens of client shows since 2022. My flagship program, Podcast to Clients, helps mom podcasters turn their old episodes into warm leads and clients without starting over, chasing downloads, or growing on social.
The Listener Journey Map worksheet is the diagnostic that sits at the center of how I audit any podcast, including the ones inside Podcast to Clients and the ones I run for private clients.
Want this run on your whole catalog
The worksheet runs on 5 episodes. Episode Audit runs the same framework on every episode in your back catalog in about 15 seconds each. Free for your first 3 episodes. Full catalog unlock for $97 one-time, or free with MWP Membership.
Try Episode Audit Free